Featured projects for ServiceNow
From side project
to sustainability program
I salvaged 95,640 sq in of booth fabric after Team ‘26 to be transformed into merch. See how I started a side project that turned into a sustainability program.
It’s a game changer
Organically surfacing up to 40 product features per round of a game. See how I designed 7 iterations of a game that led to the most successful activation at Team ‘26.
Trust in the cards
Creating the largest subscription spike in Atlassian’s blog history with 2,000 new subscribers in 2025. See how I did it with nothing more than a deck of tarot cards.
Shatter the status quo
Translating the ongoing campaign as an activation for Team ‘26 which earned 481 interactions. See how I designed an activation that generated the largest number of leads at the event.
The world’s first
glove for developers
I designed 7 unique colorways of a “coding glove” where all 14,000 pairs of gloves that were produced were claimed.
An office can be a museum
I started by designing Twilios new 133,000 sq ft office in San Francisco, then rolled out the new designs across 26 offices in 17 countries.
Your voice is power
I designed a system that allowed each Employee Resource Group to build their communities’ individual brand identities
Setting the stage
I directed a 3.5 hour keynote as a theatrical play, complete with costumers, props, and live coding demos.
The tri-state on ice
Tapping into the hype, I art directed a campaign that contributed to 1.45 million viewers watching the Rangers’ 2014 NHL playoff run.