Continuing with the theme of exploration, and diving into decision making, this year's identity revolves around the New York subway.
A simple way to pace any physical activity, now we've got no excuses for not going on that run... Read about it, or run right through it!
Explore Summit 2016
Established in 2015, the Bluecore Explore Summit was rebranded and launched in September 15th 2016. The intention of the rebrand was to focus on exploration and the experience of growth. A harmonious identity was developed to be consistent and scalable through all touchpoints and future summits.
Bluecore's current logo was one they strongly identified with, so without too much of a departure, the final mark is a simplistic twist on the company's current logo to reveal a mountain summit. The colors used are from the company's current logo, allowing the final logo to integrate seamlessly with the existing brand guidelines. Secondary visuals extend in the form of ridge lines and mountain tops that have endless applications and stability allowing any designer to create on brand visuals.
I never want to think about the New York City subway, unfortunately we're forced to on our daily commute. Now here's an app that you won't even notice you have until the the train you ride is delayed, which is probably still more than you would like...
Welcome to Rangerstown
It's just another day in Rangerstown.
Tasked with the exciting challenge of bringing the New York Rangers into homes of hockey fans, my creative partner Erica and I did just that by literally placing the Rangers in everyday scenarios in Rangerstown.
Believe it or not, these snacks contain no eggs, no nuts, no dairy, and definitely no leftovers! Check it out for yourselves here!
What good is social media if all we do is post selfies? Unite4:Good allows us to contribute to causes we want, while still sharing that selfie.
Multi-platinum standard rum.
To promote Blackwell's new Golden Eye cocktail; we drew inspiration from classic reggae album covers to create nine Golden Eye album covers to showcase Blackwell Rum, the cocktail and its recipe.
It would appear even the private jet crowd can appreciate retro styled travel posters.