Take Your Time Back
Transforming a long list of product features, into a quick & fun card game.
The game was designed to showcase the Atlassian Teamwork Collection, and its Figma integrations.
Originally intended for Config 2025, the game has been adapted for WeAreDevelopers, Team‘25 Europe.
Context
With the launch of a new collection of products, came the challenge of how to highlight all the product features and integrations with our customers.
We already have webpages and documentation filled to the brim with all the details, but we had to find a quick and digestible way to surface lots of product features while engaging in our customers without overwhelming them.
Role
Creative direction | Research | Project management | Content strategy | Game design
Process
I started the project by learning as much as I could about the product collection, all the separate products in the collection and all their features. When I had enough of an understanding of what I was working with, I explored different ways for me to display all the key takeaways.
It was in my exploration where I found myself gravitating towards quick and simple games, it allowed the process to be more lighthearted and approachable which I felt our customers would appreciate.
When I had built the mechanics of the game, I worked with Jade to help me with the visual design, and the integration of in-product elements.
Why design a game
With the long list of product features and integrations we wanted to communicate, a quick and digestable way to engage the attendees would be the most effective way to spark their interest.
Through game we were able to surface up to 40 features per game (based on 1 round of game play with 4 players all drawing feature cards). Whether the attendee was more interested in playing a game or learning about the products, the game allowed them to voluntarily engage with Atlassian staff members who could further speak to their needs.
Gamification has been proven in studies to be a fun and effective tool to increase engagement and stimulate message retention, it also taps into our competitive nature and encourages individuals to compete with one another.
How the game works
As versatile as the product itself
The product collection is built to be agnostic to technology teams, and so the game would go on tour with out field marketing team on events for customers and audiences of any teams.
Therefore the game reflects that same versatility, allowing for tailoring and tweaks to speak to different audiences.
The reward for good work is more work.
With the success of the card game at Config, showcasing Atlassian & Figma’s integrations, we exceeded our lead goals by 57%, which was 335% of what we earned at the same event the year before.
We are developers in Berlin.
Working with the Developer Evangelists for WRD2025, we updated the card game to speak to developers, highlighting the Teamwork Collection’s benefits for the developer audience.
Team ‘25 in Barcelona.
Making its debut at our flagship event, this time with the support of all the Product Marketing teams from the Teamwork Collection, we featured updated product features and showcased all our third party integrations.
The card game was utilized as the approachable catalyst to invite event attendees to learn more about the Teamwork Collection.