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New Yorkers don’t break for lunch, they break their backs and social plans – but they don’t break for lunch. We’ve become accustomed to a city that demands new content every hour, and careers that offer paid time “ off.” We bring sad leftovers or buy pre-packaged meals with questionable quotation marks around “cheese-food” and “meat-imitation flavor.” Our lunches are as unbalanced, unwholesome, and unsuitable as our working lives in this hectic city.
A cheese pizza slice, symbolic of everything that’s corrupt and convenient in our daily lives, fits easily in the breast pocket of every over-worked New Yorker. The easiest things to carry are often the most destructive.
Don't feed the Rat Race was a project created for a group show during New York Design Week 2015, the custom tailored shirts had the honor of being window display pieces. I mean if pizza doesn't entice passersby, nothing else will.
Couldn't have done this without Daniel and Lisa.
And my alluring models Erica and Woody!