Your voice is power

Echoing Intercom’s DEI promise, and ensuring that all voices of every community are heard, I designed a system that allowed each Employee Resource Group to be involved with their individual brand identities.

Representation matters

Every employee deserves to feel seen, heard, and valued; especially within global organizations where diverse perspectives drive true innovation. As part of my work echoing Intercom’s DEI promise, I had the privilege of designing the brand system for Intercom’s Employee Resource Groups. The goal of the "Your Voice Is Power" initiative was to ensure that every community within Intercom possessed a distinct, empowering identity that amplified their unique message while staying rooted in the overarching brand.

I implemented a system that allowed each ERG to use unique visual motifs that represents their communities. I wrapped each motif within a speech bubble to represent the amplification of the community’s voice, and as a nod to Intercom as a customer communications platform.

All colors are beautiful

To capture the essence of each community, I took a collaborative, research-driven approach. I interviewed leaders and members across each ERG to identify the specific visual motifs that best represented their communities and values. The resulting brand framework houses these unique designs within speech bubbles, a direct nod to both the amplification of diverse voices and Intercom’s core identity as a customer communications platform.

Inclusion in daily workflows

Translating strategy into execution required a complete, cohesive design system across multiple touchpoints. I crafted tailored logos, and scalable assets for each community. By combining unique cultural motifs with unifying brand elements, each ERG gained a visual identity that felt authentic, cohesive, and deeply personal.

Because brand strategy is only as powerful as its adoption, I ensured these visual identities integrated seamlessly into the tools Intercom employees use every day. We developed custom Google Slides presentation templates equipped with unique elements that allowed each ERG to stand out during meetings and company-wide events, alongside a suite of custom animated Slack emojis so community leaders could highlight announcements and members could proudly showcase their associations.

Building community through design

Design has the extraordinary power to build community, foster inclusion, and give form to an organization's core values. Working on this project served as a powerful reminder that when we design platforms that amplify marginalized and diverse voices, we don't just elevate individual communities, but strengthen the entire culture of the workplace.