Icebreakers that don’t suck

Collaborating across four teams, we present to you 50 icebreakers that don’t suck.

Context

In collaboration with the Research and Insights team, my team ran tests for usability, visual design, and messaging on our events website. While sieving through the results, Pierce quickly noticed that a common thread where our attendees are seeking better networking experiences at our events, but lacked the tools to do so.

Role

Creative direction | Research | Project management | Content strategy | Experience design


Process

After identifying the problem, I quickly identified existing programs and content that we could leverage to build a solution.

I was able to work with Lauren P to use an existing blog post on Atlassian’s blog on Icebreakers that we could tailor for the experience we were trying to build.

We also worked with Lauren W who owned Atlassian’s Braindate partnership, a platform which was already built for networking. I was quickly able to convince her of the integrations, and how it would improve the attendees’ networking experience.


Using what we’ve already built

Atlassian’s Work Life blog has already done their own research on the best practices around icebreaker questions, and it was a perfect jumping off point for our projects.

The blog post “148 icebreaker questions you’ll keep coming back to” identified similar frustrations around traditional ways to facilitate conversations. Kat outlines what made icebreakers effective, and offers a collection ion questions that feel authentic and thought provoking.


Design

Leveraging “148 icebreaker questions you’ll keep coming back to” I tailored and wrote 50 icebreakers that were meant to be approached from both a work perspective, and a personal perspective – reflecting the theme of Atlassian’s Work Life blog.


Icebreakers + Braindates

Atlassian partners with the networking platform Braindate to host discussions with Team attendees. We had icebreaker cards available at every table, allowing attendees to start their discussions with icebreakers if they chose to.

More excitingly, we also used the icebreaker questions to generate discussion topics that attendees could claim or just be inspired by for their own topics of discussion

What’s the most intriguing piece of swag you’ve ever received?

I took the opportunity to host a Braindate session while at Atlassian’s annual conference, where I met with 6 attendees to discuss conference swag. The attendees ranged from new users of Atlassian products, to long-time members of Atlassian’s Community. We ended the session with a show and tell where we learned that little zipper pouches were a fan favorite!


Unforseen reach

The icebreakers were also featured on Atlassian’s social platforms and virtual livestreams, where the host asked attendees on the show floor icebreaker questions. More surprisingly they were also featured in a podcast where Mike shared what his phone’s current wallpaper was on a live taping for The Jira Life.