
I’m currently working on planning and art directing Atlassian’s ever-growing events portfolio. From large digital and in-person customer events, interactive industry event activations, internal departmental kick-offs, and everything in-between.
I work alongside the events marketing team on the end-to-end event experience, from ideation to execution. Together we work on campaigns surrounding and parallel to the events, the web/platform experiences, and motion/broadcast/environmental graphics. We work collaboratively to present a collective vision on event experiences, to share Atlassians’ goal to advance human collaboration.
Working with the brand and product teams, I’ve worked on new identifies while working within the existing brand guidelines while strategizing how we continue to evolve, and translate the visual language as interactive events and experiences.

I lead art direction and design at Intercom for their marketing campaigns across multiple channels, while evolving the brand identity. I had the opportunity to partnered with writers, producers, marketers, and external agencies on both internal and external programs.
I have always been a fan of Intercom’s brand language, and am honored to have had the opportunity to contribute to the brand’s growth and evolution.

I worked with teams of designers and developers across all of Twilio’s visual and branded properties. together we owned the company’s brand and voice across all platforms from the website and digital properties, to in-person events and physical spaces like the office.
While at Twilio we prioritized thoughtful and engaging design that simplified our complex technical product offerings, while highlighting our vibrant company values and culture. The team’s work always intended to bolster human communications, while empowering developers to build the future.
Immersing myself with developers, developer advocates, and our developer community– I had the opportunity to learn so much about unique programming languages community and their shared experience; all culminating to form the culture of the developer community at large.

With my first introduction joining an in-house marketing team, and entrance into the technology industry, I lead Bluecore's visual design from Product to Marketing design.
Designing and refining Bluecore’s digital and print materials to clearly communicate the company's business positioning. I got to collaborate with teams across the company from sales to recruiting, to determine business needs and ensure brand and message consistency across all of Bluecore's touch points.

At NSG/SWAT I collaborated with Copywriters, Designers, Art Directors, and Developers; building strategy while providing clear direction and constructive feedback.
Working with a large range of brands, I was the standard bearer of our clients' brand messaging and identities. I got to participate in photo-shoots, provide video direction, and assist with technical supervision to ensure production delivers on proposed concepts.
I work closely with Account Managers and Planners to ensure creative concepts were on brand and strategically consistent.

At Havas Worldwide, I had the opportunity to conceptualize and create intuitive and engaging brand experiences. Working with household legacy brand identities and transforming messaging requirements into highly engaging and compelling design concepts.
I worked closely with other Art Directors, Copywriters, UX Architects and Creative Directors to launch new products, record radio commercials, print advertising, and even explored early social media marketing. I was also fortunate enough to be part of international product launches and advertising localization campaigns.