Atlassian Research Group
Unlike the majority of the company that speakers to prospective and current customers,
the Atlassian Research Group stands out as it allows our customers to speak to us.
Context
Atlassian Research Group engages with a lot of prospective and current customers on a daily basis, so I proposed that the program be rebranded to better align with Atlassian’s brand evolution over the years.
Role
Creative direction | Project management | Brand strategy & development
Process
Working with Atlassian Research Group I crafted a narrative around the team’s mission and objectives.
I also worked with Atlassian’s brand team to visually tell the Atlassian Research Group story while staying within the confines of Atlassian visual brand language.
Insight
Using elements from Atlassian’s brand, I crafted imagery that was meant to communicate research insight, and research methods.
In the context of Atlassian Research Group, the overlapping of two shapes represented insights and summarized findings.
Qualitative research
A spread of shapes represents feedback and hand drawn lines circling the shapes represented relevant points in a research study.
This visual motif illustrated the process of quantitative research, identifying evidence in the gathered feedback.
Quantitative research
The pile of textured shapes represents gathered feedback, a visual motif for quantitative research.
Each piece of feedback added to the pile making up the numbers, reinforcing the findings, and further proving a point.
Research workshop
With the introduction of the new brand, Atlassian Research Group had its appearance at Atlassian’s annual customer conference where we got to show off the new brand.
The Atlassian Research Group’s booth on the expo floor is referred to as the Research workshop, where attendees got to respond to prompts and leave feedback on our products or the company as a whole by writing letters to our founders.
