Established in 2015, the Bluecore Explore Summit was rebranded and launched in September 15th 2016. The intention of the rebrand was to focus on exploration and the experience of growth. A harmonious identity was developed to be consistent and scalable through all touchpoints and future summits.
Bluecore's current logo was one they strongly identified with, so without too much of a departure, the final mark is a simplistic twist on the company's current logo to reveal a mountain summit. The colors used are from the company's current logo, allowing the final logo to integrate seamlessly with the existing brand guidelines. Secondary visuals extend in the form of ridge lines and mountain tops that have endless applications and stability allowing any designer to create on brand visuals.
It's just another day in Rangerstown.
Tasked with the exciting challenge of bringing the New York Rangers into homes of hockey fans, my creative partner Erica and I did just that by literally placing the Rangers in everyday scenarios in Rangerstown.