Edmund Boey is a secret agent with multiple secret identities. He is the Visual Designer at Bluecore by day, and a creative adventurer by night. Dabbling in illustration and sculpting, he wants to experiment with all mediums of art and design. Not much is known about him other than that he Graduated from the Academy of Art University in San Francisco, and that he spends most of his time in his secret lair.


Explore Summit

Bluecore's current logo was one they strongly identified with, so without too much of a departure, the final mark is a simplistic twist on the company's current logo to reveal a mountain summit. The colors used are from the company's current logo, allowing the final logo to integrate seamlessly with the existing brand guidelines. 



Tasked with the exciting challenge of bringing the New York Rangers into homes of hockey fans, my creative partner Erica and I did just that by literally placing the Rangers in everyday scenarios in Rangerstown. 



To promote Blackwell's new Golden Eye cocktail; we drew inspiration from classic reggae album covers to create nine Golden Eye album covers to showcase Blackwell Rum, the cocktail and its recipe.